Effective Date: [3-10-26]
Last Updated: [3-10-26]

This Privacy Policy describes how Multifamily Partner (“Company,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit www.multifamilypartner.com or otherwise interact with us online. By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

We may collect the following categories of personal information, depending on how you interact with our website and services:

• Contact Information: such as your name, email address, mailing address, phone number, and similar identifiers.
• Account, Inquiry, and Support Information: information you provide when you submit a form, request information, open a support ticket, register for an event, or otherwise contact us.
• Transaction Information: information related to purchases, enrollments, or other transactions you make with us. Payment card information is processed by our third-party payment processor and is not stored in full on our servers.
• Marketing and Communications Information: such as your subscription status, preferences, and responses to our emails, surveys, or promotions.
• Usage and Device Information: such as IP address, browser type, device type, referring pages, pages viewed, time spent on pages, and similar website usage information collected automatically through cookies and similar technologies.

How We Collect Information

We collect information in several ways, including:

• Directly from you when you fill out a form, subscribe to a newsletter, make a purchase, request support, or communicate with us.
• Automatically when you browse our website, including through cookies, analytics tools, and similar technologies.
• From service providers and business partners that help us operate our website, process payments, manage marketing communications, or provide related services.

How We Use Information

We may use personal information for the following business and commercial purposes:

• To operate, maintain, and improve our website, products, and services.
• To process transactions and provide requested products, services, or information.
• To respond to inquiries, support requests, and other communications.
• To personalize website content, user experience, and communications.
• To send administrative, transactional, service-related, or marketing communications, subject to your choices and applicable law.
• To analyze website usage, trends, and performance.
• To detect, investigate, prevent, and address fraud, security incidents, and misuse of our website.
• To comply with legal obligations, enforce our terms, and protect our rights, property, and safety or those of others.

How We Disclose Information

We may disclose personal information to the following categories of recipients, as reasonably necessary for the purposes described in this Privacy Policy:

• Service Providers and Vendors that help us operate our website, process payments, host data, provide analytics, deliver emails, manage customer support, or perform related business functions.
• Advertising, Analytics, and Marketing Partners that help us understand website usage, measure campaigns, or provide advertising services.
• Professional Advisors such as lawyers, accountants, auditors, and insurers.
• Governmental, Regulatory, or Law Enforcement Entities when required by law or to protect rights, safety, and property.
• Successors or Transaction Counterparties in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

We do not sell your personal information for money. However, some website analytics, advertising, or similar sharing activities may be considered a “sale,” “sharing,” or “targeted advertising” under certain state privacy laws. Where required by law, we provide applicable opt-out rights.

Cookies and Similar Technologies

We use cookies, pixels, tags, and similar technologies to operate our website, understand usage, remember preferences, improve performance, and support marketing and advertising activities.

These technologies may include:

• Essential Cookies: necessary for core website functionality.
• Preference Cookies: used to remember settings and improve your experience.
• Analytics Cookies: used to understand how visitors use our website.
• Advertising Cookies: used by us or third parties to help deliver and measure advertising.

You may be able to control cookies through your browser settings. If you disable cookies, some parts of the website may not function properly.

Analytics and Advertising

We may use third-party analytics and advertising services, including Google services, to better understand website traffic and user behavior and, where applicable, to support advertising efforts. These providers may use cookies, web beacons, IP addresses, and similar technologies to collect information about your activity on our website and, in some cases, across other websites and services.

If we use Google advertising features, Google and its partners may use cookies and similar technologies to serve and measure ads, including personalized ads based on your visits to this and other websites. You may be able to manage your advertising preferences through Google’s ad settings and other industry opt-out tools.

Your Choices and Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

• Request access to the personal information we maintain about you.
• Request correction of inaccurate personal information.
• Request deletion of personal information, subject to legal exceptions.
• Request a copy of certain personal information in a portable format.
• Opt out of certain targeted advertising, sales, or sharing of personal information, where applicable.
• Appeal the denial of a privacy request, where applicable.

To submit a privacy request, please contact us using the information in the “Contact Us” section below. We may need to verify your identity before processing certain requests. We will respond in accordance with applicable law.

California Privacy Rights

If you are a California resident, you may have rights under California privacy law, including the right to know, delete, correct, and opt out of certain sales or sharing of personal information, subject to applicable exceptions. If we are required to honor an opt-out preference signal, we will do so as required by applicable law.

Virginia Privacy Rights

If you are a Virginia resident and applicable law applies, you may have the right to access, correct, delete, or obtain a copy of certain personal data, and to opt out of targeted advertising, the sale of personal data, or certain profiling activities. You may also have the right to appeal our decision regarding your request as provided by law.

Do Not Track and Opt-Out Preference Signals

Some web browsers offer a “Do Not Track” setting. Because there is not a universally accepted standard for browser-based Do Not Track signals, our website may not respond to those signals in all cases. However, where required by applicable law, we may recognize certain opt-out preference signals, such as Global Privacy Control, as a request to opt out of certain data sharing activities.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business and tax records, resolve disputes, enforce agreements, comply with legal obligations, and protect our business interests. Retention periods may vary depending on the type of information and the reason we collected it.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. For example, sensitive information submitted through our website is transmitted using encryption where appropriate, and access to personal information is limited to authorized personnel and service providers with a legitimate business need. No data transmission or storage system can be guaranteed to be 100% secure.

Third-Party Links and Services

Our website may contain links to third-party websites, tools, platforms, or services. We are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy policies before providing them with your information.

Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through the website. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take steps to delete that information as required by law.

Email Communications and CAN-SPAM

If you subscribe to receive emails from us, we may send you informational, promotional, transactional, or service-related communications. You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us using the information below. Please note that even if you opt out of marketing emails, we may still send you transactional or service-related communications where appropriate.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. Your continued use of the website after any update becomes effective constitutes your acceptance of the revised Privacy Policy.

Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, please contact us at:

Multifamily Partner
3200 Rockbridge St.
Richmond, Virginia 23230
United States
www.multifamilypartner.com
info@37parallel.com
888-837-3720